Ideas and its meaningfulness in Entrepreneurship| #DailyBlink20
What companies and entrepreneurs sometimes forget is that the purpose of innovation is not simply to make new, improved products and services; it is to make things that are meaningful to the people who use them.
In an era of infinite choices and product parity, if we are to create sustainable, meaningful businesses and brands, it makes sense to start the innovation journey with the customer’s story and allow our customers to become not just our target, but our muse. 💭
For example, Steve Jobs, Jony Ive and Ron Johnson didn’t start with the idea for a product; they began by thinking about whom it was for and what mattered to them.
People now choose to spend their money with companies that take the time to get to know them and whose actions resonate with their values, companies that thrive by doing the right thing and by making things customers love, instead of by trying to get customers to love their things.
The by-product of listening is the opportunity to create something more meaningful and lasting than a 140-character update 💤
If we want to get inside people’s wallets, we first need to get inside their heads and, more importantly, their hearts. ☮️
Thanks for taking the time to read this. I hope you find it helpful. Say Hi 👋 Twitter Instagram. I’d love to connect.
Your Friend,
Riten
