Innovation in User Experience driven by Design | #DailyBlink35
We are now really into the buying journey as much as we care about ownership individually. 🛒
Innovation today is inextricably linked with design and design has become a decisive advantage in countless industries, not to mention a crucial tool to ward off commoditization.
— Cliff Kuang, Director of Product, Fast Company
That mindset is pretty much reflected in how much we now value design and in how much time, thought, care and money companies devote to creating the perfect unboxing experience for any product for anyone.
“During the conceptualization of Behrouz, I wanted to cater to the Connoisseurs in the market who would are keen to indulge in a great product and are not price-conscious. Most pundits advised pricing the products at ca. US$3 which was 20% higher than average but we went ahead and priced the products at ca. US$5 which allowed us to use higher quality ingredients and offer the best packaging which is essential for a delivery business. More than half a million satisfied customers have come to love the brand for exactly that and don’t mind paying the premium.
UX is not only for Mobile Apps / Websites / Tech products but is hardcore to a physical product as well. Opening the packaging, the first look of the product, the fragrance on opening are all pivotal points of UX for Behrouz which have helped it become the largest biryani brand in India.
The other key aspect of the brand launch was brand rhetoric and communication. It is the story of Behrouz that has led consumers to feel part of history and tradition.”
What design does, and not one of us who has seen the rise of companies like Apple, Beats, Zappos and Nike can argue with this — is create value by building emotional capital. Today we expect products and services to be useful and personalised and beautiful. 💫
Ain’t so?
Thanks for taking the time to read this. I hope you find it helpful. Say Hi 👋 Twitter Instagram. I’d love to connect.
Your Friend,
Riten
