International Book Fair Kolkata, UX, Marketing Strategies at Hyperlocal | #DailyBlink02
Was pondering about a thought shared by Tez:
Everybody wants a book recommendation to change their life. Nobody wants to get punched in the face. And rightfully so. Avoid pain, seek pleasure. You know how the game goes. But the game is rigged. And the quicker you get punched in the face, the quicker you realize those who aren’t afraid of getting punched in the face are the ones who transcend financially, emotionally, spiritually.
One more by Sabri:
Take an honest look at where you are now and where you want to be. Then, ask yourself what you’re willing to do to get there. What fire are you willing to walk through? How much pain are you willing to tolerate? Then make a plan to get there, act on it, and do whatever it takes.
Your hunger and drive must be blazing so big, so bright, and so furious that no one can deny it. You must crave success so intensely that the work it takes to attain it is irrelevant.
Found any connection in both? Read again.
So I went to a Book Fair today. Not exactly to buy books but to get closer to study brands about their activities to impress their customer or technically we can say to grab customer attention.
Delighted to found each gates having a stall to distribute maps for the visitors. A noble thought toward enriching experience for the visitors. It will surely guide many visitors who have been attending the fair for the first time.
Brands Include Publishers, Food Joints, Institutions, Govt Authorities, Foreign Embassies, and some local brands.
Ideas that spread like perfume in the air create a massive impact on their costumer.
Events are the best way to be creative and tell the world about your commodities. It’s the place where any ideas that surprise a mass spread faster and more people are aware of the brand. Generally, brands do come with various ideas like Distributing Pamphlets, Discount Coupons, Caps, Vouchers, Bookmarks, Some activities, Magic Shows, Quizzes, Lottery, Skits and more.
What I liked the most today was distributing helium balloons. It’s very heartwarming and undoubtedly most people love balloons especially when it is floating above in the air and can be witnessed by a lot of people around them. It acts as a beacon of urge inside to find the source of it distribution. Brand awareness out of curiosity. Just wow!
I love what brands like Coca Cola, Red Bull, IKEA, OLA, Zomato do to impress their target audience.
I love studying and observing blue ocean strategies whenever I’m out exploring places. I must agree, it involves a lot of factors while conducting these experiments. It backfires sometimes and can harm the brand image. But it works, it surely creates the buzz in the market that is hard to resist.
