The story behind our hero image at KiwisMedia.

Riten Debnath
2 min readOct 20, 2019

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It was really tough deciding the final hero image for our landing page. We were pretty unsure about the kind of impression we wanted to create on our visitors. You have to answer a lot of questions inside your mind, and finally coming to conclusion is no doubt a difficult task altogether.

Earlier we had a map, that used to represent the different cities we have various companies and startups launched from.

“Cities” play a vital role in KiwisMedia. Our idea revolves around helping entrepreneurs find the right candidate for their companies and startups operating in various cities of the country. We intend to build a platform that makes hiring interns and employees easier.

We saw an increased number of startup and companies coming up from various cities espeacilly the tier-2 and tier-3, tier-3 cities. And according to a survey ran by us, we found that the freshers look for startups and companies in various cities so that they can apply but before wants to know better about that particular company or startups that they want to work for.

Keep all of this mind, we had to decide the final hero image for our landing page. We followed some of the factors that made our decision making easy.

  1. Grandiose: a very grand or ambitious scale.
  2. Peaceful: a sense of peace at mind.
  3. Pleasant: a happy satisfaction or enjoyment, something friendly and considerate.
  4. Intriguing: something that arouses curiosity or interest and is fascinating.
  5. Familiarity: Something that you have known for years.

We couldn’t imagine anything but the sight of outer space and the clarity of vision it offers to someone.

And finally, we came up with the above picture.

Often time, we take longer than we expect to make a decision which might not last the next 5 years, a year or maybe for one month who knows.

But we always strive to deliver the best to the world and that’s what makes us human.

Thanks for stopping by and taking time to read this. Appreciate your time.

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Riten Debnath
Riten Debnath

Written by Riten Debnath

Tech • Design • Stories | Building FuelerHQ. Writing drafts on everyday learnings from building a startup in India.

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